become a mogul

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Check out segments 3 & 4 after the jump

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As we look back at the history of businesses, you will  notice a pattern. Some businesses grow more quickly than others. Are these businesses doing something differently to sustain and build themselves? Fortunately, I consult with many business owners on a regular basis. What I’ve seen is that there is no magic in making a business grow. What each business seems to follow is something that I will loosely term “The 7 Rules of Growth For Small Businesses.”

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I can’t tell you how many times I’ve been to events where I’ve literally told people,  “I love your idea. I want to work with you.”  I gave them my card but I never heard from them again. These people never understood that they had a guaranteed sale in their hands; they let it all slip through their fingers.

Then, you meet people who are just too pushy about it. All they want to do is talk about what they do, to the point that it gets on your nerves. That’s not a good idea either.

I want you to understand that you want to network for success, not for sales. Some peoples’ idea of networking is merely selling their products or services to one person–the person they are talking to at that moment. When you network for success, not sales, you are trying to get into the person’s sphere of influence. Now, achieving this takes time and effort and most people are usually not willing to put in that kind of work. But this is exactly the type of work that, if one sticks with it, separates a mogul from an otherwise struggling entrepreneur.

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